The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
Jesse Garcia
Richard Montañez
Annie Gonzalez
Judy Montañez
Emilio Rivera
Vacho Montañez
Vanessa Martinez
Concha Montañez
Dennis Haysbert
Clarence C. Baker
Tony Shalhoub
Roger Enrico
Pepe Serna
Abuelito
Bobby Soto
Tony Romero
Jimmy Gonzales
Hector Morales
Matt Walsh
Lonny Mason
Carlos S. Sanchez
Young Richard
Hunter Jones
Lucky Montañez
Carlos Solórzano
Young Lucky Montañez
Brice González
Steven Montañez
Jayde Martinez
Young Judy
“The flavor you know. The story you don't.”
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